These came out of doing the work and getting tired of tools that hand you a
wall of numbers without telling you which ones matter.
Click the icon and you get a ranked list of real problems, worst first.
Every item tells you four things: how bad it is, what is wrong, why it
matters, and what to do. No score out of 100, because a score never tells
you what to change.
It also does the whole site if you point it at your sitemap, and that's
where it gets useful. Forty pages missing a meta description is usually
one template fix, and it says so instead of listing forty problems. It
also catches duplicate titles across your site, which a single page audit
physically cannot see.
Reads the page when you click. Fetches your other pages only if you ask for a site audit.
Google's own tool tells you your structured data is valid. Valid and
useful are different questions. This one tells you whether you actually
qualify for the rich result, which fields are merely present versus
genuinely required, and which optional field would upgrade what you get.
It also tells you when you're wasting your effort. Google retired FAQ rich
results for most sites, so a perfectly valid FAQPage block earns you
nothing now. Better to know that before you build forty more of them.
Two permissions. Reads the page on click, makes no network calls at all.
Finds every link, checks each one, and shows you the full redirect chain
rather than just the final destination. A 301 pointing at a 301 pointing
at a 404 looks fine in most tools.
The part I care about is honesty on status codes. A 403 or a 429 or a 999
means the site blocked an automated check, it does not mean your link is
dead. Tools that report those as broken send you off fixing links that
were never broken. You also get to control how fast it checks, because
hammering a site with hundreds of simultaneous requests is how you get
rate limited and end up with results you can't trust.
Requests go to the sites you linked to, never to me.
One question, answered properly: can Google actually index this page?
There are about six ways for the answer to be no and most tools check two
of them.
robots.txt precedence is genuinely fiddly. Longest rule wins, Allow breaks
ties, and an exact user-agent match means the star group stops applying to
you. Get that wrong and you tell someone their page is blocked when it
isn't, or worse the other way round. So this shows you the exact line from
your robots.txt that decided it, and you can check my reasoning instead of
trusting my verdict.
Fetches robots.txt and your sitemap from the site you are checking.
Search results are local, so checking your rank from your own desk tells
you what your neighbours see. Which is not the question you were asking.
Set a location, search normally, and it reads the results and tells you
where you landed, with history so you can see whether anything you did
worked.
This is the one extension that sends anything outward. The place name you
type goes to a free geocoding service to become coordinates. Your keyword,
your domain and your results do not.